Female Characters/Presenters Nintendo @ E3 2014

I don’t care if it’s a marketing tactic. I don’t care if it’s a cold, calculated move designed purely to recover slipping sales via targeting an underrepresented market. I don’t care if it’s plain and simple PR. I don’t care.

I don’t care if Nintendo is only making it a point to showcase women in their games and press events right now because they want my money. I care because, finally, it’s my money that somebody wants—me, as a female gamer, who likes seeing other females represented in video games.

It’s not that Nintendo has had a revolutionary female presence at E3. Because they haven’t. They really, really, haven’t. What you see above should be the bare minimum, for all gaming companies, and even that only in relation to the male/female divide. Women aren’t the only demographic that has been severely underrepresented in gaming by a long shot. This step forward on Nintendo’s part doesn’t even begin to cover what the industry as a whole sorely lacks.

But, unfortunately, it’s still so much more than what we’re used to. A real commitment to female visibility (not majority, not even equality—but simple visibility), from any gaming company, is quite the extraordinary choice given the state of the industry as it currently is. And I am SO grateful that someone is finally giving us this. I am so grateful that Nintendo has made such an obvious effort, to acknowledge women and girls as part of its company’s overall image and representation this year at E3.

It’s not perfect. It’s not even ideal.

But, god help us, it’s a start.